LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online content providers h